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Announcing Force Friday II’s “Find the Force” AR Event
Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to...
View ArticleForce Friday II Guide to Events, Giveaways, and More!
Force Friday II weekend kicks off on September 1, and with it the launch of new products inspired by Star Wars: The Last Jedi. But to quote Luke Skywalker, “It’s so much bigger!” There will be...
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Force Friday II: See An Augmented Reality Star Wars Surprise at Iconic Landmarks
Force Friday II weekend — starting September 1 — is almost here! It marks the launch of new products inspired by Star Wars: The Last Jedi, along with the special Find the Force augmented reality...
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8 Tips to Have a Most Impressive Force Friday II
Raise your hand if you’re ready to shop for Star Wars: The Last Jedi-inspired products for the first time ever. Force Friday II weekend begins on September 1, and the power of this event is...
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Force Friday II: First Look at Select New Star Wars Products
New Star Wars products — including many inspired by Star Wars: The Last Jedi — hit stores on Force Friday II. And if you’re wondering what you might find, fear not: StarWars.com has the intel you need....
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Here Are All the New Star Wars Books Coming on Force Friday II
You might be ready for Force Friday II. But is your bookshelf? Force Friday II — coming tomorrow, September 1 — will see the highly-anticipated release of several major new Star Wars books, including...
View ArticlePoll: What Are You Most Excited for on Force Friday II?
Force Friday II is finally in range, and starting at midnight tonight Star Wars fans can head to participating stores to take part in the official kick-off to Star Wars: The Last Jedi. There will be...
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Po-Zu’s Star Wars Line Rules the Sneaker Galaxy
In just eleven years of existence, London-based shoemaker Po-Zu has gone from offering two pairs of house slippers to a full-fledged Star Wars line. It’s a Rey-esque rise, and for the eco-friendly...
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We Went on a Find the Force Scavenger Hunt
Force Friday II gave Star Wars fans their first looks at merchandise from The Last Jedi. We hunted for porgs, we picked up books with history for characters such as Leia and Phasma, and we made room on...
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